Target Audience Research

This video, shows our questions being asked about different questions in our questionnaire, this then gives us a clear understanding of what people think and this then gives you a verbal response of a few of the questions.



This is the Questionnaire that we distributed out to 30 people to get feedback into what they thought of Documentaries, by doing this we could get a feel to what people want in a documentary. We can use this information to then create our documentary on what people want to see.

Questionnaire

Q1. Age:

Q2. Are you Male or Female:

Q3. Is there an urgancy to buy your first car once you have passed you test?

Q4. How hard on a scale of 1-1o, 1 being the hardest would you say the theory test is?

Q5. What forms of transport do you use now and why is driving a better way of travel?

Q6. Is there a pressure to pass your driving test first time around?

Q7. How many lessons do you think you need before you are ready to take your
driving test?

Q8. Why do you want to drive?

Q9. If you could have any car what would it be and why?

Q10. How many times did it take you to pass your theory test?

Q11. What is your opinion of the new driving test being brought forward in Oct 2010?

Q12. When did you learn to drive?

Q13. Do you find driving easy?

Q14. What is your favourite TV channel?

Q15. What time do you watch TV?

Q16. What is your favourite colour for a car?

• Black
• White
• Silver
• Other

If other please specify:

Q17. Would it make a difference if your driving instructer was a male or female?

Q18. Where you nervous when you first sat in a car?

Q19. Do you prefer a strict or laid back driving instructer?

Q20. What age do you think is appropriate to drive?

We are going to get 30 questionnaires filled in and once completed we will collate the results and draw conclusions by producing pie charts and graphs to create statistics for out documentary. Here they are:

This represents our target audience for our documentary, we decided to focus more on this age, because there young and learning to drive, and they start to gain more independence. This chart shows that the age for people to start learning to drive is 17 which is the same age as now, therfore nothing needs to change.

Throughout trying to find our target audience, we can to this conclusion that more females are learning to drive than males, this may be for many reasons.

As you can see, there were a numerous of different channels that people enjoyed watching, however Channel 4 was the most popular. From finding this, we decided that broadcasting our documentary on this channel would be best in attracting our target audience.

Again, we decided to place our documentary in the 7pm slot because this time was most popular with our target audience, therefore more viewers.
Blue is our target audiences favourite colour, we did this as it would help us with our colour scheme within our documentary, as we were able to find out what colours they like most. Getting the colours they like would effect our mise-en-scene massively within our documentary, so if we got colours people liked, they are more likely to tune in.

We also asked our target audience why they wanted to drive, to give us a rough estimate why young people are so eager to learn to drive. This chart tells us that people want to drive because it is easier and a better way of travel.

Along with asking why our target audience wanted to learn to drive, we also asked if it mattered if learning with a certain sex mattered. Through our finding we found out that the majority of people didn't care about the sex of their driving instructor.

Within our society, there is a lot of pressures to do a certain thing, and this is also incorporated into passing your driving test. Many of our target audience felt that there was a lot of pressure to buy a car once the they've passed there driving test. This may be for a number of reasons, and peer pressure may be one of the factors.

We also asked if there was any pressure in passing your driving test first time, and again the majority of the people we asked said there was a pressure in passing it first time, again this could be because of peer pressure. Or it could just be simple rivalry between friends about who buys the best car once past.

The average amount of lessons our target audience thought would be appropriate before taking there test was 20, this might be because they wouldn't feel ready taking there test and only having a little amount of experience on the road and inside the car.

With this question, we asked people what form of transport each participant took, and we were able to see that most young people get a bus to get places they go, but also, that the majority of our target audience would say that being able to drive would be a lot easier and simple for them.

Many of the people who filled out our questionnaire thought that the theory test was relatively easy, the most scoring a mere 7/10.
We also found out that the majority of people we asked who had taken their theory test had passed it first time.

The majority of our respondents to our questionnaire said that they found driving pretty easy, however other learner drivers said they found driving easy only sometimes, this could be for a number of reasons for example the weather could be bad on the day that they where driving.

Throughout our research we found out that again the majority of people asked said that they did feel nervous when sitting behind the wheel of a car for the very first time and they started to learn to drive at the age of 17.

People also thought that having a laid back instructor could mean that they'd have more fun with driving, therefore a better experience but also, that they wouldn't feel so pressured when on the road, therefore they wouldn't feel as nervous.

The majority of people asked thought that the age someone should be allowed to drive would be the age people are allowed to drive now, they may have found this age to be mature enough to drive and that they'd feel safe with using the road at this age.